Hello my fellow big hearted biz babe!

I’m so thrilled to welcome you to my creative corner of the digital world, known as LXO CREATIVE STUDIO!

I’m Alex – photographer and stylist and I LOVE helping creatives like YOU showcase yourself, your products and your brand through beautiful and meaningful visual content and imagery, that tells the story of who you are, what you do and why you do it.

As a former product based business owner and now as a service based creative, I know the power of beautiful images. I have experienced first hand the difference beautiful visual content and imagery can make to the success of a business and brand when it authentically connects with its ideal customers and clients and inspires them to TAKE ACTION!

I also know how stressful it can be, having to organise your own photo shoot. Bringing all the elements of a photo shoot together is a BIG job that can often leave the most experienced of business owners feeling anxious and totally overwhelmed.

The GOOD news: you’re not alone!

The GREAT news: I’m here to help EVERY.STEP.OF.THE.WAY.

My job is to take all of your stress and overwhelm away by managing the WHOLE process for you. From planning and organising your photo shoot, to sourcing locations and models, to styling and creative direction and of course photo shoot management and photography. Consider it DONE!

Heard enough and itching to work with me… YAY! Click through to my ‘zone of genius’ below and lets get this party started.

Hello my fellow big hearted biz babe!

I’m so thrilled to welcome you to my creative corner of the digital world, known as LXO CREATIVE STUDIO!

I’m Alex – photographer and stylist and I LOVE helping creatives like YOU showcase yourself, your products and your brand through beautiful and meaningful visual content and imagery, that tells the story of who you are, what you do and why you do it.

As a former product based business owner myself, I know the power of beautiful images. I have experienced first hand the difference beautiful visual content and imagery can make to the success of a business and brand when it authentically connects with its ideal customers and clients and inspires them to TAKE ACTION!

I also know how stressful it can be, having to organise your own photo shoot. Bringing all the elements of a photo shoot together is a BIG job that can often leave the most experienced of business owners feeling anxious and totally overwhelmed.

The GOOD news: you’re not alone!

The GREAT news: I’m here to help EVERY.STEP.OF.THE.WAY.

My job is to take all of the stress and overwhelm away by managing the WHOLE process for you. From planning and organising your photo shoot, to sourcing locations and models, to styling and creative direction and of course photo shoot management and photography. Consider it DONE!

Heard enough and itching to work with me… YAY! Click through to my ‘zone of genius’ below and lets get this party started.

Photographer Brisbane

Why your visual content matters

Your visual content and imagery is often the VERY FIRST point of contact that your audience has with your business and brand, taking only SECONDS for them to form an opinion about YOU and what you have to offer. In other words: FIRST IMPRESSIONS + YOUR VISUAL CONTENT MATTERS!

My job is to ensure that every image counts. I’m committed to ensuring that every image I deliver to you is a beautiful representation of you, your products and your brand and that every image connects with the people who matter most in a way that matters to THEM!

How do I do this? By getting intimate!

I LOVE getting to know YOU. When I work with you, I take the time to learn about WHO you are, the WHY behind your business and the deeper MEANING behind your products and services.

“People don’t buy WHAT you do, they buy WHY you do it” (Simon Sinek).

I want to know WHY you choose to show up everyday and do what you do (even on the hard days).

Once I know WHO you are, WHAT you do and WHY you do it, I’m able to come up with creative ways to visually incorporate this into your images in order to help TELL YOUR STORY.

Visual story telling is the key to connecting with your ideal customers on a deeper level and inspiring them to TAKE ACTION (i.e. purchasing from you).

You want your ideal customers to feel like you’re speaking directly to them through your images. Make them feel like what you have to offer was made especially for THEM by connecting with them through your shared values, beliefs, hopes and dreams. If you nail this, you have a customer/client for LIFE!

If you’re ready to jump on the LXO Creative choo choo train, go ahead and choose your own adventure below (woot woot)!

PERSONAL BRANDING |  PRODUCT PHOTOGRAPHY  | SPECIAL LOCATION SHOOTS

OR keep reading if you’d like to know a bit more about ME + MY BIZ JOURNEY

So what is an LXO Creative Studio photo shoot made up of?

Laughter
Fun
Brand love
Nervous giggles
Posing

Like many of you, my journey into business started when I realised I needed to live life on my own terms instead of being held hostage by the soul destroying corporate 9-5 slog. I wanted to create my own definition of success by engaging in work that would LIGHT ME UP. I wanted to do something meaningful, something that would allow me to be creative and make use of my own unique gifts and talents AND I wanted to make a positive difference to the lives of others.

I launched my first business (my own maternity and breastfeeding clothing label ‘MammaBelle) back in 2015.

It was a beautiful and highly successful business built on a foundation of purpose and passion. I spent almost 3 years lovingly tending to it and although it was experiencing amazing growth and I’d amassed a loyal and loving following, I realised that product based business and the act of ‘manufacturing’ and ‘selling’ was not my true passion…. So, I made the difficult decision to close MammaBelle down and start all over again on a new business. And so LXO Creative Studio was BORN!

A bit more about me

I LOVE being creative, it lights me up and makes my soul sing. I get lost in time when I’m working on a creative project and can often forget about the world around me.

I am a LOVER of rain, open fire places (open fires places on a rainy day are the BEST), overseas travel and adventure, coffee dates and Japanese everything (the food, the people, the culture). I can’t get enough of the sound of magpies singing and I LOVE dance parties (in the kitchen, by the pool, in the car)… Give me an opportunity to dance and I’ll drop it like its hawt, errytime!

I’m a podcast addict, a self help junkie and a self love warrior. Give me a bathtub, my favourite essential oils surrounded by scented candles and I’m in HEAVEN!

I don’t hate much BUT I cannot stand messiness, disorganisation and clutter!

About-Alex-Ocallaghan-Brisbane-Photographer

Ready to get creative and share your story with the world?